A Blueprint for Human-Centered Innovation, Regenerative Industry, and the Planetary VillageThe Design ImperativeEvery iPhone in the world carries a simple inscription: Designed in California. Those three words capture something...different :P. They represent the fusion of creativity and technology, of imagination and execution, that defines the California ethos. We surf rather than scour or scout the web because California made digital life feel like play. We designed the personal computer no...